Retail Audits
Comprehensive data on product placement, stock levels, and promotional compliance to help optimize your retail strategy.
MRCIL / Research Types
Your Trusted Partner in Africa
At Malana Research Consult International, we offer a wide range of research services tailored to address the unique needs of various industries. Our expertise spans Market Research, Social Research, and Political Research.
Market / social / political research
Market Research
Understand the market. Shape the next move.
Concept Tests
Evaluate consumer responses to new ideas and refine product concepts before market launch.
Product and Packaging Test
Assess the appeal and functionality of your product and its packaging against consumer expectations.
Market Assessment and Feasibility Studies
Analyze market conditions and the viability of new ventures to support informed business decisions.
Customer Satisfaction & Loyalty
Measure how well products and services meet customer expectations and foster long-term loyalty.
Brand Management
Understand brand perception and effectiveness, guiding strategies to strengthen brand equity.
New Product Research
Provide insights into consumer needs and preferences to guide the development of successful new products.
Employee Satisfaction
Gauge workforce morale and engagement to help create a positive and productive work environment.
Customer Retention & Win Back
Identify reasons for customer attrition and develop strategies to retain customers and win back lost ones.
Usage and Attitudes Studies
Explore how consumers use products and their attitudes toward them, providing insight for improvement.
Consumer Segmentation / Customer Profiling
Identify distinct customer groups to enable targeted marketing and product development.
Mystery Shopper
Assess customer service quality and compliance with standards through anonymous evaluations.
Social Research
Insight for programs and communities.
Behavior Change Studies
Examine the effectiveness of interventions aimed at altering behaviors.
Baseline Surveys
Establish initial conditions before project implementation as a reference for measuring progress.
End Line Surveys
Assess overall project impact and outcomes by comparing data from the baseline and during the project.
Monitoring and Evaluation
Track project performance and impact, ensuring objectives are met and identifying areas for improvement.
Political Research
Understand public sentiment.
Political & Governance Research
Analyze political systems, governance practices, and public opinion to inform policy and decision-making.
Opinion Polls
Capture public sentiment on various issues, providing valuable insights for political campaigns and policy development.
Have a research question?